Serving nearly half of Connecticut, Allan S. Goodman, Inc. is a family owned wholesale distributor off ering all categories of beverage alcohol products. Founded in 1933, the company’s sales force of 30 sales representatives, fi ve sales managers, a fi ne wine specialist, a craft spirits specialist, and three marketing managers consistently prioritize customer service and effi ciency. President Dave Heller said the company turned to OnTrak Software’s MenuTrak and SampleTrak solutions in 2016 to further bolster the company’s focus on continual innovation – with an eye on improving customer and sales rep experiences, reducing promotional- related errors, and maximizing supplier bill backs. MenuTrak Answered Need to Centralize and Consolidate Designing, editing and producing

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