CASE STUDY Goodwood Estate Company Limited (Goodwood) wanted to improve its ecommerce platform to provide a better online customer experience; offering a fast, secure and simple way of purchasing tickets, experiences and merchandise from its website. New ecommerce solution helps make Goodwood even more glorious The organisation was particularly keen to move its ticketing strategy and systems to the cloud too, in order to have a scalable and reliable solution to meet increasing demands. Since implementing TALENT from Advanced, Goodwood has seen an uplift in online sales, with transaction times reduced, dramatically reducing customer complaints around online purchasing. Background Goodwood is in the heart of West Sussex and home to a number of world famous annual events. Good

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