info@zembula.com Goal: Boost revenue and move inventory with a summer sale. Marketing Psychology Used: Curiosity & FOMO REVEAL CASE STUDY: Need/Want Need/Want specializes in making products that solve problems and telling stories. When they wanted to increase their click through rate and revenue associated with an email marketing campaign they turned to Zembula to help them tell their promotional story and increase their conversion rate. Need/Want wanted to run a summer sale, offering a special promo in a first email with a follow-up email 3 days later, before the end of the promotion. “The software is extremely easy to use. We promoted our summer sale email twice, each with a different Scratch-it, and I was able to easily clone the experience and change out the cover image withou

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