Put It Forward 3300 N IH 35, #700, Austin, TX 78705 Email: info@putitforward Contact us to learn more The Challenge Engagement drives return in PTC’s customer channels. One particular channel they wanted to engage and measure was the developer communities. They needed a way to determine what % of developer base is active within their community as it relates to outbound promotions and events - using these metrics to track back to campaign effectiveness and $ won. However, they had unstable vendor supplied connectors and roadmaps that were preventing them in getting a true 360 view of the customer. Put It Forward was able to integrate data across Oracle Marketing Cloud and Salesforce creating a dashboard in Salesforce that cross-references campaign activity and develo

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