Case Study
Nebraska Furniture Mart Increasing Price Leadership and Improving Employee Morale
Nebraska Furniture Mart (NFM), owned by Berkshire Hathaway, has the largest home furnishing stores in North America selling furniture, flooring, appliances and electronics. NFM has three stores – two are very large. For example, its Omaha, Nebraska store has over 420,000 square feet of retail space and the Kansas City store encompasses a total of 1.1 million square feet of retail and warehouse space. NFM has always strived to offer the lowest prices within its electronics and appliances department. In the highly competitive consumer electronics market, it’s critical for retailers to monitor, track and react to each other’s price changes quickly. To do so, NFM reviews online pricing from competitors every night and updates price tags each morning before its doors open. H