NBCUniversal Enforces Data QA from End-to-End WITH OBSERVEPOINT“We know where things are supposed to be, we set those things up, and then other people break it and we don’t know when or where that happens. To manually manage that as a process is impossible. If it’s not impossible, it’s inefficient.” For nearly a century, NBCUniversal has been a clear multinational leader in media and entertainment, with their major divisions being NBC and Universal Studios. In today’s global drive toward all things digital, NBCUniversal puts heavy emphasis on their analytics data to optimize their user experience and digital performance. Due to the increasing velocity of digital data collection and analysis, Peter Symuleski, Manager of Data and Analytics Strategy at NBCUniversal, Inc., saw an urg

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