CASE STUDY National Heritage Board Improving digital engagement with museum visitors 334 more social media from customers 2-3 improved efficiency 50 engagement rate on user-generated ll i % hrs %With Local Measure, the NHB discovered 3x the amount of relevant customer content and increased digital engagement with museum guests in a quarter of the time it took previously. What is the NHB? The National Heritage Board (NHB) is the custodian of Singapore’s heritage, responsible for telling the Singapore story, sharing the Singaporean experience and imparting the Singapore spirit. It also manages the national museums and heritage institutions, and sets policies relating to heritage sites, monuments and the national collection. NHB is a statutory board under the Ministry of Culture, Commun

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