MARKETING CAN TRACK ROI UP-TO-DATE MANAGEMENT REPORTS HOLISTIC PICTURE OF SALES CYCLE “I REALLY FELT THAT WORKBOOKS UNDERSTOOD THE PROCESS. THEY COMMUNICATED WITH US AT EVERY STAGE AND THE METHODOLOGY THEY USED MADE SENSE TO ME. THEIR IMPLEMENTATION TECHNIQUE WAS IMPRESSIVE.” INTRO The National Federation of Builders (NFB) is an independent membership organisation backed by over 150 years of experience and provides business and policy support to builders, contractors and house builders across England and Wales. For companies involved in the building and construction industry the NFB provides vital resources in key areas, helps members to win work and saves them time and money so that they can focus on their primary task – construction. Trevor MacDonald - Business Information M

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