National Bank of Greece Chose Genesys to Support Customer Service Through Alternative Channels
National Bank of Greece Chose Genesys to Support Customer Service Through Alternative Channels
4 PagesNational Bank of Greece Chose Genesys to Support Customer Service Through Alternative Channels case study National Bank of Greece is the oldest and largest Greek bank. It heads the strongest financial group in the country and has operations in South East Europe and the Eastern Mediterranean. To continue this dominance it must attract a new generation of customers. As part of this strategy it has created i-bank, a new brand based around alte
