Case Study Specialised tracking and reporting needs AS Wilcox employs about 190 full time staff. “We’re one of the biggest producers of potatoes, onions and carrots in New Zealand,” says CFO, Bruce Rowe. Consumers’ buying habits have changed over the years from buying bulk potato bags to smaller, more specialised potato packs that meet both their cooking and taste preferences. Potatoes are Wilcox’s biggest produce line and it markets them in a wide variety of pack sizes, cooking types and taste preferences. The orders are processed in two large packing sheds located in the North and South islands. Swift processing and accurate order tracking are essential. “When we get an order it’s generally got to be out the door within 24 or even 12 hours, and the orders are generally quite large,

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