MyJewelleryStory: Finding Optimal Efficiency through WiseRobot and ChannelAdvisor CASE STUDY COMPANY OVERVIEW MyJewelleryStory (MYJS) hit the ground running in 2013 with a successful pre-sale event on Groupon. Scaling rapidly, MYJS is now an international business with their own production facilities employing over 30 staff and a dozen freelancers with processes that are on par with other global brands. Dedicated to creating high quality fashion jewellery that is affordable to all, MYJS succeeds in online retail and high volume B2B wholesale. Now with nearly 5,000 SKUs on their e-commerce website, it’s expanding rapidly, selling on eBay and Amazon in AU, the US and the UK. Additionally, the company’s reach includes Catch and MySale in Australia. David Yau, Founder of MYJS, has concen

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