CASE STUDY Client Profile MYCRANE is the first and only global platform for online crane rental. Its innovative platform connects customers and suppliers around the world, radically simplifying the crane search and rental process. MYCRANE also offers an online marketplace for the sale of cranes, spare parts, and other lifting equipment. Founded in 2021 and headquartered in Dubai, UAE, MYCRANE is the fastest growing startup in the crane industry. For more information, visit www.my-crane.com. A Cloud Above: Meeting Needs and Disrupting Industries with 11:11 Systems Ask Erik Altena, vice president at MYCRANE, to describe his vision for the company and you’ll get an ambitious, yet decisive, answer. “What we’re trying to achieve with MYCRANE is, basically: Whenever someone thinks about

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