My Lawn App from Scotts Plants the Seeds of Success with Fiksu
My Lawn App from Scotts Plants the Seeds of Success with Fiksu
3 PagesFiksu Case Study Solutions • Built a great app • Used a test-and-learn strategy to prioritize marketing channels • Identified best sources of high-value users • Emphasized video advertising on mobile Results • 60 percent over install goal • Almost double the original goal of lawn care plans completed • CPI average 60 percent under goal Overview Lawn care might not be one of the verticals you’d think
