Pricing across a multi-site business such as health clubs, cinemas, franchises and even restaurant chains can be particularly difficult to manage for head office. Many organisations opt for national pricing with no adjustment for local costs, competition, demand, differences in value delivered or willingness to pay. In general, national average pricing will not be optimal for multi-site businesses. Other organisations leave it to the local manager to decide, but without guidance and structure this can lead to inconsistent pricing and sub-optimal decision making. This UK-wide company that rents sports facilities on an hourly basis was worried about the variations in pricing potentially leaving money on the table. Their prices weren’t standardized or regulated by head

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