Who is MTN? After building its own cellular network in 1994, leading to a world-class ICT infrastructure that brings voice and data solutions to over 30 mil- lion South Africans, MTN Group is now a global player that operates in 22 markets in Africa and the Middle East. The company also offers e- commerce and digital services in music, finan - cial services, and entertainment. Enhancing Customer Engagement Requires Digital T ransformation Ambition 2025 is MTN’s strategy for sustained growth and relevance. It is anchored in building the largest and most valuable platform busi- ness with a clear focus on Africa. This will rest on a scalable connectivity and infrastructure business, making use of both mobile and fixed access networks across the consumer, en- terprise, and wholesale

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