CUSTOMER SUCCESS: MTD MTD’ s digital transformation program using NewVoiceMedia is dramatically improving customer experience and operational efficiency. The Challenge: Delivering digital transformation to give a 360° view of the customer, improving experience and efficiency MTD is a world leader in outdoor power equipment. Headquartered in Valley City, Ohio, this 86 year old company is renowned for its high quality lawn mowers, tractors, snow throwers and tillers. It is a privately owned company. MTD’ s business drivers focus on delivering superior customer engagement through lifetime value, improving the product development process and speed-to-market, as well as improving its partnerships with retailers. MTD Customer Engagement Program IT Manager, Laura Hind explains, “Getting

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