MoviePass: Making the All-You-Can- Watch Movie Buffet a Reality on Heroku Unlimited movie theater access subscription service with integrated branded credit card and geo-location MoviePass is a subscription-based service that allows members to see a movie a day with no restrictions on theater, dates or movies. MoviePass founders recognized that the movie industry was suffering from declining attendance and that their subscription service could help drive more moviegoers to the theaters. The Challenge: Building Apps with a Small Team and Different Programming Languages With a lean development team, MoviePass needed an efficient way to build the MoviePass app. They initially looked at Amazon Web Services to run their mobile app, but found it too time-consuming to set up and maintain for thei

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