Case Study
Movie fans get more fun at their favourite multiplexes
A modern movie theatre multiplex features video arcades, extensive concession areas, computerised ticket counters, and indoor cafés: all part of the enhanced in-foyer experience that starts well before seeing a film. Enjoying trailers on a media-rich multiplex web site is as important as sipping a drink while sitting in the cinema, so Diego De Renzis wanted to build a communications infrastructure to support the ever- changing needs of c