Mountain West Farm Bureau Insurance modernized its communications by combining SmartCOMM with Guidewire InsuranceSuite. Outdated, IT-heavy systems were replaced with dynamic, modular templates that enabled digital-first, two-way communications via email and SMS. This reduced template maintenance by 95%, consolidated five automation tools into one, and saved millions in operations costs. Policyholders now receive personalized, channel-appropriate messages, while agents can update and return communications in real time. The initiative streamlined business processes, empowered staff, and improved policyholder satisfaction, setting the stage for further automation and customer experience transformation.

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