MOTOCADDY CUSTOMER CASE STUDYCustomer Case Study MOTOCADDY www.motocaddy.com INDUSTRY Motocaddy was founded in 2004. In 9 years the business has become the largest electric golf trolley brand in the world and is the UK’s market leading manufacturer. With a truly global international network distributing to almost every country in the world, Motocaddy is flexible in its approach and uses a multi-channel approach to the marketplace. The company deploys a sales team on the road in the UK and provides products in other territories through a network of country distributors. Motocaddy products are also available directly, via the e-commerce function of the company’s website. The market for electric golf trolleys is characteristic of many niche products and also has parallels with the top

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