Customer Story Uncovering Powerful InsightsMeet Digital Business Lab Digital Business Lab works broadly with the Banking and Beauty industries, offering clients end-to-end social media solutions and strategy. The agency’s expertise lies in social media, and approaches challenges with creativity and agility. With the team’s expert knowledge and experience in digital business, they provide pragmatic, affordable and business-centric solutions to clients. The Challenge Moroccanoil – an Israeli luxury beauty brand that specialises in hair and body care products, approached Digital Business Lab (DBL) to help market their product line in South Korea. Penetrating one of the world’s biggest market in beauty products, DBL was challenged to identify ways to introduce Moroccanoil to a

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