Case Study

Morning Star’s All-In-One Mobile App Enhances Customer Experience

Morning Star’s All-In-One Mobile App Enhances Customer Experience

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MORNING STAR’S ALL-IN-ONE MOBILE APP ENHANCES CUSTOMER EXPERIENCE Established in 1972, Morning Star Travel Service Limited (Morning Star Travel) is one of the leading travel agencies in Hong Kong, with 15 branches in Hong Kong, Macau and Shanghai to provide hundreds of outbound tours, F.I.T. (Free Individual Travel) and cruise packages. Morning Star Travel has continuously received numerous industry awards, such as “The Most Popular Korea Tour Award by Weekend Weekly” for 8 times, “Greater China Super Brands Award 2012 by East Week Magazine”, and the Travel Agency Gold Award 2013-2014 by U Travel.com.hk. COMPANY PROFILE Challenges • Sustain leading market position • Deliver new customer experience • Reach mobile device users Solutions • All-in-one mobile application • Members

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