Morgan & Co Inspires Travel Interest in Over 17,000 People for State Tourism in One Month with Taboola
Morgan & Co Inspires Travel Interest in Over 17,000 People for State Tourism in One Month with Taboola
3 PagesCaseStudy Travel CaseStudy Morgan & Co Inspires Travel Interest in Over 17,000 People for State Tourism in One Month with Taboola “Our campaign included both sponsored content and video. We had the primary goal of driving website sessions and the secondary goal of event conversions on our client’s website. Out of all of the platforms we used for video, the Taboola campaign was really a success across the board. We were pleased to see that traditional metrics translated into both sessions and events.” - Amanda Kennedy, Media & Conversion Strategist, Morgan & Co. Website Events Triggered 17,000+ 124% More Impressions Delivered than Forecasted 29% Increase in video CTR After Use of Taboola Video Studio COMPANY CHALLENGE SOLUTION RESULTS Morgan & Co. is a full service media planning
