Nurture Like a Pro. More, Better and Faster MQL’s. Cetera Financial Group’s latest ‘NextGeneration’ lead nurture program has helped double marketing’s contribution to revenue to 46%. At the heart of the program’s success is Cetera’s use of LookBook engagement data to better segment, more accurately target content and accelerate their prospects through the funnel. The Challenge Cetera wanted to give their prospects the best possible exper

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