Case Study Moone Boy 4mediarelations were approached by Macmillan Publishing and tasked with running a broacast outreach campaign to publicise the launch of Moone Boy: The Blunder Years. The first novel by Hollywood actor Chris O’Dowd and screenwriter Nick Vincent Murphy and a prequel to their International Emmy Award-winning TV series, Moone Boy, the book was released on the 16th October 2014. 4mediarelations were tasked with maximising its

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