Case Study A Great Big Cuddle Walker Books tasked 4mediarelations with the challenge of generating coverage for children’s laureates Michael Rosen and Chris Riddell as they launched their illustrated children’s poetry book, ‘A Great Big Cuddle’. Having already generated very successful literary campaigns in the past, presenting Chris, the current children’s laureate and Michael, who served the same post between 2007 and 2009, was a simple and

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