CUSTOMER STORY | ZENDESK Results With GoodData: ? Seamlessly integrated actionable insights ? #1 reason customers upgrade ? 80% of Plus and Enterprise customers use daily Monetizing Analytics for a New Era of Customer Service 40,000+ companies around the world use Zendesk to engage with their customers and provide a beautifully simple customer service experience. “It’s hard work,” said Sam Boonin, VP of Products at Zendesk. “To deliver great customer service, our customers require a deep understanding of their own customer interactions and internal support workflows.” In 2011 Zendesk knew that their customers needed more extensive reporting. They realized that delivering advanced analytics could be a game changer for their trial-to-pay business model. The Problem Building the arc

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