Mondelez CENTRALISA TION ON A GLOBAL SCALE The Client Mondelez is a global food, beverage and FMCG company, which consists of food brands previously held under the name, Kraft Foods Inc. Mondelez is a combination of the words “world” and “delicious” in Romance languages. The company operates in well over 160 countries and their roots go back to 1923 with the founding of the National Dairy Products Corporation. Their brands include belVita, Cadbury, Côte d'Or, Milka, Oreo, Prince, and Ritz, as well as other well- known names like T oblerone, Trident and Tuc. The Challenge Worldwide operational locations at Mondelez meant that there was a requirement for brands such as Chips Ahoy, Halls and LU to have unique content translated from international and regional to local level. The huge scale o

Join for free to read