Case Study
Monarch Airlines Combined Mail With Augmented Reality To Stand Out
MONARCH AIRLINES COMBINED MAIL WITH Background: In the highly competitive ski-holiday market, Monarch couldn't outspend established airlines. To stand out, they needed to attract a new audience – and find a different way of engaging them. Solution: Analysis of the Ski Club of Great Britain database showed Monarch’s routes appealed to independent, adventure skiers. These skiers were constantly researching destinations and love new experience