Case Study

Monarch Airlines Combined Mail With Augmented Reality To Stand Out

Monarch Airlines Combined Mail With Augmented Reality To Stand Out

Pages 1 Pages

MONARCH AIRLINES COMBINED MAIL WITH Background: In the highly competitive ski-holiday market, Monarch couldn't outspend established airlines. To stand out, they needed to attract a new audience – and find a different way of engaging them. Solution: Analysis of the Ski Club of Great Britain database showed Monarch’s routes appealed to independent, adventure skiers. These skiers were constantly researching destinations and love new experience

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