Case Study
Molson Uses MBTI Assessment to Improve Team Performance
PAGE 1 Molson B UI l DI n G BET TER oRGAnIZATIons THR oUGH PEoPlE CAsE sTUDY Molson Uses MBTI ® Assessment to Improve Team Performance Brewing Brilliance with the MBTI tool The Molson Coors Brewing Company is the world’s fifth-largest brewer, but it’s aiming higher—and it’s tapping the power of personality type to get there. In Canada, Molson has a leading market share and is the largest brewer by volume. But in the fiercely competitive b