1 Mold-Masters CASE STUDY CaseStudy | Mold-Masters As the plastics manufacturing industry becomes more global, Mold- Masters’ presence around the world is increasing - especially in Asia. The use of plastic and engineered materials is increasing, which factors into the company’s sales growth. The demand for Mold-Masters products is driven by the fact that they produce plastic parts faster. “Shorter cycle times and reduced waste means our customers can manufacture injection-molded parts more quickly and cost effectively,” explains Jonathon Fischer, Mold-Masters’ President. Before Mold-Masters implemented Pivotal CRM, the company had developed a homegrown database of customer contacts. But the solution wasn’t easy for the field sales reps to access because it was located at the Mol

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