Modernizing Public Broadcasting: Major Broadcasting Company Delights Audiences with Preferred Viewing Options “ Informatica gives us a one-stop shop for the end-to-end data engineering, which is critical for us to better understand our customers and audiences.” Head of IT and Architecture/Solution Director Major Broadcasting Company Goals Solution Results Compete with on-demand services and retain customers to protect critical TV licensing (TVL) revenue through a better understanding of audiences and their preferences Build a Data Management Solution (DMS) using Informatica products, Amazon Web Services (AWS), and Cloudera Hadoop Helps protect the Major Broadcasting Company’s most important source of revenue by leveraging customer insights to build loyalty and improve audie

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