Modell’s Ups its Game with Self-service Data Prep Background Headquartered in New York City, Modell's Sporting Goods is America's oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear today. Founded in 1889 by Morris A. Modell, four generations of Modells have developed the family business into a chain of over 150 stores throughout the Northeast including New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and the District of Columbia, with a focus on customer service and quality products. Challenge Retail is a fast-paced business. To stay competitive, organizations like Modell’s must react quickly to market place conditions, industry trends, and economic upticks and down

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