Case Study
Modelling Future Market Dynamics
About Openreach Openreach is responsible for the first mile of the UK access network - the copper wires and fibre connecting homes and businesses to their local telephone exchanges. Openreach leads the deployment of BT Group’s £2.5bn commercial roll-out of fibre, delivering fibre broadband services to communities across the UK as well as installing and maintaining the communications infrastructure that links homes, businesses, public and voluntary sector organisations to their Communications Providers' networks. Openreach’s Requirement Openreach needed a five year monthly market forecast model to track the changes in behaviour of the GB Residential Communications Market. In particular, Openreach wanted a segmented view of its end-customer base, by household for each o