Page 1 of 3 © mHealth. All rights reserved. mHealth 2016;2:12 mhealth.amegroups.com T raditionally in the global health field, mHealth solutions are incorporated into established interventions as an adjunct to improve efficiency or enable scaling. We present here an approach to tackling a global health challenge that is novel in its leveraging of business incentives in low resource settings. This drives adoption of an mHealth solution as the primary intervention around which stakeholders engage synergistically and sustainably. Much of the focus of international development work, particularly in the health sector, is moving away from episodic external interventions towards more sustainable capacity building endeavors. While a noble ideal, successful implementation of these train

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