Mobile Apps Case Study Background One of the largest pool and spa distributors in the Eastern United States serves thousands of product dealers and pool contractors. They have a large number of sales reps out in the field meeting with new and existing customers daily. To faciliate the order process and increase sales, the company developed a sophisticated web portal that enables their dealers to place orders for pool products and parts — with real-time pricing and inventory details. The Challenge The online ordering system implemented last year worked well for placing and tracking orders. All of the company’s product content was available online in its vast dealer channel. However, the pool and spa distributor realized that it was missing out on a key buyer segment — the nearly 50% of cons

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