At a Glance Company: O2 / Telefónica Ireland Industry: Telecommunications Customer Profile O2 is the commercial brand of Telefónica Ireland, a leading communications company with 1.6 million customers. Based in Dublin and Limerick, O2 employs 1,000 people and has a retail network of nearly 70 stores. O2 is also a key part of Microsoft’s syndication partner network, offering business customers its Office 365 productivity suite, to complement its own fixed line and mobile business. Business Challenge ? To establish a ‘white glove’ activation process and tier 1/tier 2 support model for Office 365 that delivers a perfect customer experience. ? To help O2 to articulate Microsoft Office 365 business benefits to internal sales staff and to end-user customers. Soluti

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