Case Study About the Company MIT Press are a one of the world’s most prominent university presses and a leading publisher of science and engineering journals. Publishing 30 titles across arts and humanities, economics, international affairs, history, political science, science and technology, it was one of the first University presses to offer journals in electronic format and continue to adopt new technologies to support their scholarly mission and disseminate their content as widely as possible. MIT Press - Developing new products What did they want The press was aiming to create a new range of ebooks to reach audiences in specific topic areas. They wanted the books to represent a landmark collection of the most influential and relevant research that they have published in each

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