Case Study
MinStar Transport Uses McLeod’s Lane Analysis to Create Denser, More Profitable Lanes
Lane Analysis for Carriers By Jo d y Fa r l ey, Gen er a l Ma n a Ger Fo r Min St a r t r a n Spo r t MinStar Transport Uses McLeod’s Lane Analysis to Create Denser, More Profitable LanesA t MinStar t ransport, we think of our lanes as assets that we own. We take this approach because it’s too easy for otr trucking companies to ignore the central role that lanes play in overall business success. everyone understands that carriers invest hard dollars in purchasing equipment and paying drivers, but it’s also true that time, energy, and dollars are invested in lanes. t hat’s why it’s a good idea to take ownership of your lanes, analyze them, and make sure that you’re going where you need to go. in broad terms, we try to determine which lanes are profitable and whi