Case Study

Minerva Research Lab

Minerva Research Lab

THE COMPANY Minerva Research Labs are pioneers in the field of anti-ageing and nutritional science. Their story began when founder Tony Sanguinetti became fascinated by the Japanese practice of taking collagen as a supplement to improve skin radiance. Since then the company has created 15 different products in 27 markets with 50 million units sold worldwide. Their leading product, innovative Gold Collagen, has paved the way for a new generation of skin supplements or nutriceuticals. THE BUSINESS CHALLENGE The company has been hugely successful. With a turnover of £10 million they are regularly listed on the Sunday Times Fast Tack 100 for the speed of their international sales. But according to Head of Operations Nick Eichorn some processes were broken - like reporting, where they

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