Milltronics The Challenge Milltronics is one of the leading manufacturers of level-measurement instrumentation that measures industrial liquids and solids. Headquartered in Peterborough, Canada, Milltronics has fourteen locations around the world and a strong distribution network in 52 countries. Eighty percent of Milltronics’ business is ultrasonic level measurement, which uses instruments to read measurement levels, density, and temperature. They had an annual growth of 16.5 percent over the last 10 years, reaching nearly 111 million dollars with 90 percent of its sales outside Canada. Several years ago, Milltronics implemented a strategic “revectoring” to take the company forward in the industry. Ultrasonic technology didn’t measure chemical levels. However, microwave and capa

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