Case Study

MillerCoors Great Beer Great Responsibility

MillerCoors Great Beer Great Responsibility

MillerCoors Great Beer Great Responsibility www.greatbeergreatresponsibility.com Industry Food/Beverages Partner Laughlin Constable 207 N. Milwaukee Street Milwaukee, WI 53202 USA www.laughlin.com Ben Wohlers Vice President of Digital bwohlers@laughlin.com 414-270-7116 Goals MillerCoors launched a new corporate social responsibility identity, “Great Beer, Great Responsibility.” The identity focuses on alcohol res

Join for free to read