Miller: Lite Beer, Heavy Insights
Miller: Lite Beer, Heavy Insights
1 PagesVISUAL INTELLIGENCE GREAT TASTE…LESS FILLING! Developed in 1967 as “Gablinger’s Diet Beer”, by a competing brewery, the recipe was eventually sold to Miller in 1972. Miller Lite or “Lite Beer from Miller” was the ?rst commercially available light beer. “Great T aste…Less Filling!” was also ranked by Advertising Age as the eight best advertising campaign in history. A case study on connecting with real fans of the brand and producing authenti
