case study SMYRNA, DE—Things are looking up for the third and newest store of Mike’s Famous Harley-Davidson Inc. dealership in Smyrna, Del. In fact, things are literally looking up at the 28,000-square- foot store where store designer, Steve Ward put as much emphasis at the top of the store as he did on the showroom floor. A 30-foot diameter, three-story-high glass silo rises majestically through a balcony-like mezzanine that draws the ey

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