Case Study
Midwest Orthopaedics at Rush
thrivehive.com/success-stories The Challenge Midwest Orthopaedics at Rush is the leading orthopedic care provider of Illinois and ranks 5th in the nation for comprehensive orthopedic care. The program had been using a digital marketing vendor and was even seeing some results, but felt that the relationship component was lacking. The vendor was only sporadically meeting with the team, and rarely providing updates on their campaigns. They knew they needed more of a digital marketing partner to help them get the results they wanted. “It came down to the communication,” said Alexander Sroka, Digital Marketing Manager. “We wanted a back-and-forth relationship, where they’d sit down with us, review campaigns, and make suggestions. That personal touch just wasn’t there, so it was har