Case Study
MIDEM 2012: Continuing to redefine mobile engagement for events
© Mobile Roadie, LLC Beverly Hills, CA 888.927.MORO (phone/fax) @mobileroadie hello@mobileroadie.com A WINNING FORMULA How do you keep thousands of people connected and organized during 4 packed days of events, panels, parties, and more? MIDEM went the way of mobile by partnering with Mobile Roadie to create their official app for 2010, 2011, and now 2012. In addition to iPhone and Android, MIDEM added a brand- spankin’ new iPad app to the mi