Case Study | MIDCO EXPANDS COVERAGE WITH CENTRAL PRODUCTION MODEL Midco Sports NetworkS porty’s Bar and Grill in Madison, S.D., fills up with locals during football season in part because Cam Shafer, the owner, installed numerous wall-mounted TVs that broadcast the game start to finish. Pair that with hard-to-beat food and drink specials, Shafer said people flock to Sporty’s to watch the game and support their team, the Dakota State University Trojans. “We have [the game] on all the TVs here,” said Shafer, who’s a former DSU student. “We have to air it no matter what.” “Kids were talking to me down at the game, saying they wanted to come down afterwards ... I was like, ‘well we have it on here, HD, looks nice, it’s like you’re at the game practically.’” Walking on DSU’s camp

Join for free to read