Microsoft Gains More Value from Social and Survey Data with Lexalytics

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CASE STUD Y CASE STUD Y 1 Lexalytics, Inc., 48 North Pleasant St. Unit 301, Amherst MA 01002 USA | 1-800-377-8036 | www.lexalytics.com | | COMPANY: Microsoft FOUNDED: 1975 EMPLOYEES: 144,000+ INDUSTRY: Technology and Electronics DIVISION : Customer Market Research MISSION : To improve Microsoft’s products and services through rich Voice of Customer insights WEBSITE : www.microsoft.com INTEGRATING SOCIAL AND SURVEY DATA Microsoft’s Customer Market Research (CMR) team helps managers across the company make better decisions regarding product and market strategy. Before, the CMR team used to listen to Voice of Customer by designing, distributing and analyzing a wide range of surveys. But as part of a push towards optimization and continuous impro

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Microsoft Gains More Value from Social and Survey Data with Lexalytics

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