CMYK C=88 M=34 Y=100 K=28 RGB HEX R=20 G=103 B=52 #006600 HEX #006699 CMYK C=93 M=58 Y=18 K=2 RGB R=0 G=103 B=155 508-485-8660 info@coreaxis.com coreaxis.com @coreaxis https://www.linkedin.com/company/coreaxis-consulting http://www.facebook.com/coreaxis Programmatic media buying continues to achieve rapid growth in LATAM —it’s expected to have grown by 198% by the end of 2016 (source:eMarketer). This approach to digital media buying is essential to brands like PepsiCo Mexico. As the organization considered its goals for 2017, it recognized that its employees need to be proficient in programmatic advertising and digital media. As a result, they turned to Digilant to partner on an e-learning solution to meet this need. Together, they developed Digilant University

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