MiCo Convention Centre enhances visitor engagement and return on investment with Digital Signage and IPTV
MiCo Convention Centre enhances visitor engagement and return on investment with Digital Signage and IPTV
2 PagesMiCo Convention Centre enhances visitor engagement and return on investment with Digital Signage and IPTV Based in Milan, Fiera Milano Congressi (FMC), part of the Fiera Milano Group, is Italy’s leading international venue management company. The Fiera Milano Congressi runs two conference centres and a business suite with capacity for over 18,000 delegates, one of which is the MiCo Convention Centre. Established in 2003, the MiCo is one of Europe’s largest convention centres featuring sixty-five conference rooms and 50,000 square metres of exhibition space. FMC’s objectives for the MiCo were to concentrate on eradicating the environmental impact of its printed signage, to offer delegates a service that enhances visitor engagement, and to be capable of delivering a range of dig
